Graphic Design and Its Genre

Graphic design is originally a skilful combination of texts and pictures in advertisements, magazines, books, etc that functions as an effective means of visual communication.

It refers to a number of artistic and professional disciplines which focus on visual communication and presentation. Different methods and devices are used to create and combine: symbols, images, styles and words to create a visual representation of ideas and messages.

To be more precise, it is a creative process where generally the clients, designers and sign-makers put their head together to chalk out a sign, symbol, and design in order to convey a specific message (or messages) to a targeted audience. In a phrase you can say graphic design “Visual Communication or Communication Design.”

A Graphic web design might use visual arts, typography and page layout techniques to produce its final result. Graphic design often includes both processes designing for communication and the products (designs).

Types of Graphic Web Design:

Basically it can be categorized into four distinct categories:

1. Image-based

2. Type-based

3. Image and type

4. Symbols, logos and logotypes

Image-based

This category includes graphic designs to represent the ideas which a company or web designer wants to convey. It functions as a powerful and compelling tool of communication, conveying not only information but also moods and emotions. People also respond to images according to their perception, personalities, associations, and previous experience.

Image based design must cover the entire massage and a few words are allowed if it badly needs. Massage may be conveyed in different ways like: photography, paint, drawing, or graphic.

Type-based

Sometime designers choose words to convey a message in a different ways writers do. They use whether typography or handmade lettering to perform many communication functions.

Image and type

Web Designers sometimes combine images and typography to convey clients’ message to the audience. They use words (typography) and images (photography, illustration, and fine art) to make a complete message.

Symbols, logos and logotypes

Symbols, logos are the highly condensed and microcosm of information or identification of a company. Here some particular Symbols, logos encapsulate a company-profile, its identification, its product service, its goals, mission and vision.

55 Creative Entertainment Ideas For Your Next Event Or Meeting

1. Hire a comedian who can poke some fun at your CEO, do an impersonation of him, or even make light of your industry as a whole.

2. Hire a magician that can incorporate your sales message into his magic, or cut your CEO or receptionist in half. He might even be able to vanish the CEO, much to the delight of the employees.

3. Book a vocal improvisation group to take requests and spin them into a funny performance.

4. Have a musician write a song about your company and play it at the event.

5. Hire a celebrity impersonator to come to the event and sign autographs and take pictures with guests.

6. Book a caricature artist to draw personalized sketches of each employee at the company. These are fun souvenirs as well.

7. Book a digital caricature artist who composes his or her photos digitally on a computer right in front of your eyes. They can even personalize the backdrop to reflect the company

or event. This is a great souvenir for the guests to take home.

8. Book a balloon artist that makes the life size figures such as Disney characters, scenery like palm trees, huge company logos, and more. The balloon artist can do these figures with everyone watching making it an experience to watch the balloons being put together.

9. How about a strolling juggler who can mingle through the cocktail hour.

10. Book a stilt walker to make a big announcement for your company at an annual conference or meeting. It is a fun and guaranteed way to get everyone’s attention.

11. A clown is a great option for events with children or families. There are also evil clowns for events with no kids or around Halloween.

12. Book a palm reader to make psychic predictions about the future of the company or to tell people’s fortunes.

13. Hire a reality TV star to interact with guests. They are far less money than big time Hollywood celebrities.

14. Book a tribute band to play the songs of an artist that is popular among the guests.

15. An a cappella group can perform on stage or stroll through the event during a cocktail hour or dinner.

16. Hire a symphony orchestra to play at the event. You will need to consider space requirements for this type of an act.

17. You could have a mime act out a corporate message to employees or event customers.

18. Book a DJ to play only requested songs or songs from a certain era such as the 80′s

19. Break dancers can be lots of fun. They are generally young, hip, and add a sense of youth to an event.

20. How about a mariachi band for some festive music.

21. A steel drum band can be a nice addition to a high end gala event.

22. Booking a fire eater can be a great way to kick off the launch of a hot new product or service.

23. Carolers can be nice addition to any holiday event.

24. A living statue can be a great idea for almost any event. Make sure you ask for a living statue that matches closely to the theme of your event or meeting.

25. Booking a cirque act is a great idea when the event needs something remarkable or to get a buzz going. Make sure you can accommodate for the space some of the cirque acts require.

26. A snake charmer is a unique way break up a meeting or attract a crowd at an event.

27. Hire a mentalist to read the minds of the guests. This is creative way that the performer can interact with the audience.

28. How about an ice sculptor who can sculpt the company logo or a corporate message live while people watch it being carved.

29. Acrobats provide a lively addition to an event.

30. Singing waiters are an a cappella group dressed as formal waiters. This catches guests off guard and is an offbeat way to infuse entertainment into the dining experience.

31. Ballroom dancers can be popular with all the dance themed TV shows like Dancing with the Stars and others.

32. A barbershop quartet is an a cappella group where all the members wear red and white costumes, similar to that of a barbershop pole. This has a nostalgic feel to it.

33. Dueling pianos are a fantastic way to get the audience involved with nonstop entertainment

34. You could have your employees put on the entertainment by having a talent show and getting everyone in the company involved including the CEO. You will want to record this so everyone can watch it later on, or you may even want to send them all home with a copy, or mail it to them afterwards. You could also post them on YouTube for all to comment on.

35. A marching band can be an official way to introduce somebody special at the event. It can also be a way of showing that the company does not take themselves too seriously if they book a fun themed marching band.

36. Book the 60 second novelist. He comes with his own table and a manual typewriter and asks guests a few questions to get a sense of who they are, and he types out a short life story in one minute. He even binds it so guests can take it home. The story is funny, imaginative and true. This is a fun way to get people to open up and share their stories and get to know each other.

37. Face painters are a neat way to entertain the younger kids.

38. A choir can be a nice way to make a grandiose statement.

39. How about an opera singer for a classy event or gala.

40. A graffiti artist that can create a painting of someone or something with a large crowd watching. Some artists do this type of thing super fast, making it intriguing to watch.

41. Book hula dancers to mingle on the dance floor with guests.

42. How about Polynesian dancers to inject a unique culture into the event.

43. A ventriloquist can be a great entertainment choice that can play well for kids or adults depending on the performer.

44. Hire a dynamic storyteller who can weave a message about the goal of the event or meeting.

45. An escape artist is a dramatic way to convey messages such as, escaping or breaking free of limiting beliefs and constraints. This can be a nice way to motivate employees to achieve a goal.

46. Booking a hypnotist can provide a serious element or a comedic one.

47. A rapper could perform a comedic rap specifically written about the company. Some rappers can even improvise this on the spot.

48. A puppeteer is another option for younger children to keep them entertained.

49. Hire a sword swallower to attract the crowd or if it fits into the theme.

50. You can always hire a real Hollywood celebrity to attract the attention and buzz you need or try booking a couple of smaller celebrities to make better use of your funds and get more celebrity drawing power.

51. You might want to book a political impersonator that is popular such as Sarah Palin or Barack Obama.

52. A harpist can add a light musical touch without loud music. This would be nice for a laid back, high end atmosphere.

53. How about having multiple celebrity tribute artists on stage performing a bunch of hits songs from the various artists they impersonate.

54. Have a stage where different executives from the company do karaoke for a variety of songs.

55. Finally, the best way to guarantee a creative entertainment experience is to have the performer or performers customize their acts to your event or meeting. This creates a memorable experience guests are sure to remember for a long time.

Music – An Important Source of Entertainment

Music has been one of the key features of the entertainment industry. People have become so addicted to music that they can’t imagine their lives without it. Listening to music reduces the stress level and helps to calm an individual. It also rejuvenates and soothes one’s mind. Truly, music refreshes an individual and acts as a stress buster for the people whose lives have become monotonous due to the hectic schedule.

These days, music systems come with a variety of features and enhancements and are well equipped with proper bass, vibe and treble. They have a better sonic resolution. One can arrange their music tracks in their order of preference while listening. One can also take it as a disc jockey when arranging for a party. The karaoke is another important feature introduced in these systems. This feature shows a listener, lyrics of the song being played which increases the interest of a listener even more. Moreover, a listener can sing the song along with the same beats and rhythm.

Music industry is aware of the demands of listeners and so keeps on updating the music systems with new software. Sonos is the foremost digital music system that enables an individual to play music in all the rooms of the house.

Internet is another medium that makes music accessible to the people around the world. No matter if it is an old song that one wants to hear or a latest track all can be downloaded from the Internet. Computers are equipped with memory, software, sound card, processors, record and play features that can play the same track infinitely. One such software is named file-sharing program. This enables the internet user to browse a site and download the music in a digital format. Moreover, all the songs can be downloaded free of cost with best quality voice.

DVD players are another source of music. These players make use of digital video discs to store data and movies. Though priced quite reasonably, they have features that are parallel to high-valued models. They are portable and also have a video screen. It can be used for listening all different types of music like jazz, rock, soft and many others.

Thus, music is an important source of entertainment and can be listened anywhere through various sources available. The means of music systems vary and are distinctive in range, whether it is music system, Internet music or DVD players.

Formal and Informal Page Layouts Formats for Designing

A page layout is an art of arranging or organizing text and images (illustrations, symbols, photographs etc.) on a page or pages to create a desired and pleasing effect. A well-designed page attracts the reader’s attention and presents the material in an easy to read fashion. Modern page layout offers the Graphic Designer with many options that make his/her work very attractive, effective and unique.

i. Formal / Symmetrical layout:

This is a format that is divided into two equal parts to achieve balance. It is achieved when an imaginary vertical centre line divides the layout and each side of it contains an equal amount of copy text and illustrations. It expresses dignity and stability. The formatting “toolbar” on the computer has commands or operations which help designers in organizing their page layouts such as in typesetting their work according to specification. Examples are the Justified, Unjustified and Centered layouts.

• Justified: In this arrangement, all lines have the same length and are aligned to form a straight line at both left and right or flush left and right. Word spacing is adjusted so that each line fills the entire measure. It is the commonest format and is very easy to read. However, its demerit is that it contains a lot of hyphens.

• Unjustified: The lines of type in this format is either flushed left and rugged right or flushed right and rugged left. The flush left is common and easy to read but flush right is not popular and is difficult to read.

• Centered: Type lines in this arrangement appear rugged at both ends. The lines centered on an imaginary vertical line making it symmetrical. It is a good layout format for headlines and certificates.

ii. Informal Layout

It is also referred to as Asymmetrical Layout. This format has an informal balance. Each side contains unequal amounts of copy text and illustrations. Informal balance gives the artist the freedom in placing the different types and elements of design using personal opinion and taste. It is often difficult to read. Examples of the informal layout are contour, run-around and inclined layouts.

• Contour: In this style, each side contains unequal amounts of copy text and illustrations in an undulating form (move in a wavy pattern).

• Run-around: In this format, each side of the layout contains unequal amounts of copy text and illustrations in a circular form.

• Inclined: In this layout style, each side of the layout contains unequal amounts of copy text and illustrations which are slanted to either left or right (diagonal pattern).